Google draws attention to the content of the mobile and desktop versions of the website on its blog. The content and functionality should be exactly the same. Hiding content or functionality can affect search engine positioning. So make sure both versions contain the same content.
Also, make sure that the page titles and metadata are the same on both versions. Make sure the website works really well on mobile devices It often happens that a website passes the Google Mobile Friendly Test, but it is very difficult to use it on a tablet or phone.
There are a lot of such mobile websites today. So make sure your website is happy to be opened by users on smartphones and tablets. SEO marketing strategy (for Google search engine) consist of google inverted index.
analysis of keywords and markets in which the website or online store intends to perform, using SEO techniques and SEO review of existing websites (i.e. onsite SEO audit) in order to find t.i. fast SEO reserves and opportunities to improve existing web content on websites suggestions for implementing offsite SEO optimization.