Find out all you can from these listings on page one. Don’t just assume they’re there because they “rank for everything” or because of some trick. Discover what they deliver that Google scores as high as:
The intent of the ranking page and site: informative or transactional. The keywords used on the ranking page as well as the associated words and phrases.
Whether other contextual pages improve the overall ranking page theme within the site. How the ranking page is linked within the site: Does it benefit from a link in the header or footer navigation or from a permanent homepage or category page function?
Third party websites that link to this ranking page. The third pages of this link to this ranking list. The number and quality of the websites that refer to the ranking competitor’s domain as a whole. Apply the above list to any competitive leaderboard. Be precise in your observations. You need to improve your efforts to outperform them. Visit us at rank tracker api.
Satisfy Google – The hardest part of ranking a high-demand phrase is getting to it. There are no shortcuts.
If only information pages rank for a search query, then you need to have informational content on your website. If you write 900 words at the bottom of a category page about how your business is best, it won’t hurt. Depending on the competition, you may need professionally researched and written content that speaks independently on the subject.
If only pages with a lot of high quality links are ranked, then ethically buying new links should be. Start by stalking the link profile for the ranking pages, but remember that you need to cross over their links, not just duplicate them.
You will likely need both content and links. You may also need to make changes to your page templates and the navigation structure of your site to increase relevance and internal link authority signals.
ROI
Once you understand what it takes, calculate the ROI. Will the cost of ranking for this difficult goal be worth the reward?
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