“The purpose of a Dominoqq website is to offer a very limited and highly selective product to each customer. The aim is to achieve the desired results without building any organic traffic.” – Mark Pidgeon, CEO Dominoqq
Some years ago, I published a research about the Dominoqq, the websites that Domino’s Pizza started offering in the United States. Domino’s was then the most famous pizza chain in the world. If you wanted pizza, you went to Domino’s.
The pizza delivery service was very successful. People wanted the pizza from Domino’s, but they also wanted it faster and cheaper. And since Domino’s had some disadvantages that made it very unprofitable, it decided to take the service online.
At first, Domino’s was not able to compete with other large pizza chains like Papa John’s, which had an online presence, even before Domino’s went into the internet business. The most common Domino’s complaint was about the lack of storage space. The other problem was that people found Domino’s pizza too rich.
But as Domino’s got bigger, it solved the problems of the people who were dissatisfied with the quality of their pizza. As I am sure you have noticed, most Domino’s restaurants are not owned by the company itself. They are privately owned.
Most people associate Domino’s with Pizza Hut. But, in fact, Domino’s is much more than that. It is actually a pizza business, it has its own restaurant, its own franchise, and a brand image of friendly customer service. While Pizza Hut is known for its large menu, fast food, and prices that are low, Domino’s is known for its huge menu, great service, and prices that are reasonable.
Even though the original plan was to build a network of stores around the world, Domino’s failed to do so. Instead, Domino’s concentrated on raising the price and quality of the pizzas that it offered. In this way, it became known as the king of high quality pizzas. Domino’s added quality to their value and sold it at an affordable price.
Some of the activities that they used to attract customers include holding games and team building exercises. There were community events and philanthropic works that they did. The company even raised funds through a popular fundraising activity called the Domino’s Movie Marathon. The company felt that all the efforts, all the marketing, and all the advertising efforts put together would build goodwill in the community and in turn increase sales.
After they were successful in building the customer base and building a brand, they managed to become the major service provider of situs bandarq online. With this success, they also expanded their service network into other areas of the pizza industry and opened branches in Europe, Asia, South America, Australia, and other countries.
Although Domino’s did not catch on with the majority of people, it still had its ups and downs. When new competitors entered the market, they always undercut the prices that Domino’s offered. But with Domino’s being a small pizza chain, these competitors always felt that they could eliminate Domino’s from the market.
So they tried to create indirect competitors. They created other fast food chains that offered similar pizza to Domino’s. The method worked for them because they bought up franchises, closed down the former ones, and replaced them with new stores. The only difference between these two types of pizza chains was the price, and with Domino’s low prices, it never could make it. The Domino’s name and logo were good value pizza and service, and the prices were attractive. It remains a great pizza restaurant even today.